There’s no place that captures the magic of the holidays quite like Bronner’s Christmas Wonderland in Frankenmuth, Michigan. Known as the world’s largest Christmas store, this beloved attraction spans 27 acres and surrounds visitors with the sights, sounds, and joy of Christmas all year long. Inside the alpine-style building, about the size of five and a half football fields, you’ll find more than 50,000 gifts, trims, and decorations to explore. From personalized ornaments to festive displays, Bronner’s is one of the best things to do in Frankenmuth; it brings out the holiday spirit in everyone.
Frankenmuth, often called “Michigan’s Little Bavaria,” is a perfect getaway for couples and friends during the holiday season. There are so many festive activities in Christmas Town, USA! The town’s German heritage shines through its charming streets, where the Frankenmuth Christkindlmarkt, ice skating at Zehnder Park, and horse-drawn carriage rides set a joyful tone. Take time to explore the Merry & Bright Heritage Vintage Market, or enjoy the dazzling drive-through light show that makes this small town sparkle like Christmas morning.
After soaking up the holiday cheer at Bronner’s Christmas Wonderland, retreat to The Historic Webster House in Bay City, less than a 30-minute drive from the bustle of Frankenmuth. Our award-winning Bed and Breakfast in Michigan offers a luxurious and peaceful escape where you can relax in style. Our beautifully restored 1886 mansion features elegant rooms, a spa, and inviting common areas; perfect for unwinding after a festive day. Book your stay today!
Discover the Story and Magic of Bronner’s Christmas Wonderland
Stepping inside Bronner’s Christmas Wonderland feels like entering a storybook world of twinkling lights and joyful melodies. Founded in 1945 by Wally Bronner, this family-owned business has grown from a small sign-painting hobby into one of Michigan’s most visited attractions, welcoming more than two million guests each year.
Wally’s deep faith and passion for Christmas began as a child singing “Silent Night” at St. Lorenz Church, an experience that inspired him to later build an authentic replica of the Stille Nacht Kapelle chapel from Oberndorf, Austria, right on the store’s grounds. The chapel, softly illuminated each night, serves as a quiet place for reflection amid the bustle of holiday shopping.
Inside the main building, visitors are met with a dazzling display of more than 350 fully decorated trees and themed exhibits celebrating every style of Christmas imaginable: from traditional nativity scenes to playful pop-culture favorites. Bronner’s Christmas Wonderland has over 550 nativity sets, 150 styles of nutcrackers, and an entire section devoted to personalized ornaments. There are over 600,000 customized each year. Half of Bronner’s glass ornaments are exclusive designs, and two-thirds of all items are priced under $20, making it easy to find special keepsakes for everyone on your list.
The magic continues outdoors along Christmas Lane, illuminated nightly with over 100,000 lights that shimmer across Bronner’s Christmas Wonderland. Visitors can stop by the Season’s Eatings Café for a sugar cookie, browse the gift shop, or simply stroll through the glowing displays that stretch for blocks. At peak season, nearly 700 staff members keep Bronner’s running, and as many as 50,000 visitors arrive over Thanksgiving weekend alone. With its joyful music, warm hospitality, and remarkable attention to detail, Bronner’s embodies the true spirit of the holidays and stands as one of the top ten man-made attractions in Michigan.
Here are a few highlights to experience at Bronner’s Christmas Wonderland:
- You don’t have to be a kid to mail a letter to Santa! Drop off your Christmas wishes at the in-store mailbox.
- Find the hidden ornament. On each decorated tree at Bronner’s Christmas Wonderland, a nativity ornament is waiting to be discovered.
- Visit the Silent Night Chapel for meditation and reflection.
- Enjoy Christmas Lane. Walk or drive through over 100,000 glowing lights that shine from dusk until midnight each evening.
- Take a photo with Santa. The 17-foot outdoor Santa statue and in-store photo ops make great keepsakes.
A Holiday Getaway at our Bed and Breakfast in Michigan
After a festive day surrounded by glittering trees and cheerful music, return to our historic property in Bay City to unwind. Our stunning Bed and Breakfast in Michigan is the perfect complement to your holiday adventure; luxurious yet cozy, and rich with historic charm. Set within a beautifully restored 1886 mansion, our Inn offers spa amenities like a dry sauna, steam room, and private massage area, ensuring guests can truly relax after a day of shopping and sightseeing. Snuggle by the fire, sip hot cocoa, and let the peaceful atmosphere remind you just how special holiday getaways should feel.
Whether you’re planning a romantic weekend or a friends’ holiday shopping trip to Bronner’s Christmas Wonderland, our Bed and Breakfast in Michigan has a welcoming ambiance and offers privacy that make it an ideal retreat. Each morning, you’ll wake to a freshly prepared gourmet breakfast before heading out to explore Bay City’s antique shops or returning to Frankenmuth for more Christmas fun.
When your day is done, return to your warm and welcoming room at our Bed and Breakfast in Michigan, complete with plush robes, whirlpool tubs, and cozy fireplaces. Less than a half-hour drive from Frankenmuth, our elegant Bed and Breakfast in Michigan provides the perfect balance between the festive bustle of Christmas Town, USA, and the peaceful comfort of a luxury getaway. Reserve your room now!
